As the Lead Social Media Designer at White House Black Market, I played a key role in launching the brand’s Pinterest and Instagram accounts, and establishing a cohesive and engaging social media presence. I created and curated daily organic content focused on styling tips and seasonal editorial stories, presenting them in visually compelling, bite-sized pieces to resonate with our audience.
Instagram Editorial Storytelling | The Essential List for Early Fall
Instagram Editorial Storytelling | The Essential List for Summer
Instagram Editorial Storytelling | Denimology 101
Instagram Editorial Storytelling | The WorkKit
Instagram Editorial Storytelling | Living Beyond Breast Cancer Charity Collection
Instagram Editorial Storytelling | Styling Tips
The Wedding and Event Boutique | Social Media Curation
The Wedding and Event Boutique | Email Campaign
Holiday - Social Media Curation
Holiday - Email Campaign
Pinterest | Editorial
Pinterest | How-To & Styling